Introducing #DetoxDenim

The next-level denim fiber The next-level denim fiber

The next-level denim fiber

Why is TENCEL™ Lyocell great for denim? Here are just a few of the material’s outstanding properties when it comes to functionality, hygiene and durability.

Denim Care Guide Denim Care Guide

Denim CareGuide

Is it true that chilling jeans can freeze out bacteria?

Innovation DetoxDenim Innovation DetoxDenim

Innovation DetoxDenim

"In terms of washes, we have eliminated all potentially hazardous chemicals."

Bees and Humans Bees and Humans

Bees and Humans

Cotton and bees share a lot of things? Yes, they do.