Privacy Policy
  • We, the Social Fashion Company GmbH, Thebäerstrasse 17, 50823 Cologne (hereinafter referred to as “we”, “us” and “our”) are obligated to protect and respect your privacy.

  • This Privacy Policy together with our General Terms and Conditions as well as our Cookie policy set the basis according to which any personal data we collect about you, or that you provide us, shall be processed by us. You will find all the above-mentioned documents as links under Legal on our website

  • Please read the following text carefully in order to understand our positions and practices with regard to your personal data and the way we are use this data. If you visit the website, you accept and agree to the practices described in this policy.

1. Information about the collection of personal data and provider identification
  • Personal data is all data that personally relates to you, such as name, address, email addresses, individualised user behaviour.

  • We are service providers acc. to §13 Tele Media Act (TMG) and responsible acc. to §3 paragraph 7 Federal Data Protection Act (BDSG).
2. Rights to obtain and withdrawal information/Data Protection Officer
  • You have the right to request information about the data stored by us about you at any time, as well as its origin, the recipients or categories of recipients who this data will be forwarded to and the purpose of storage.

  • Furthermore, you have a right to object to the processing or use of your personal data for advertising purposes or for market and opinion research, as well as for the trade with addresses and commercial data processing.

  • You can always also object to the compilation, processing or use of your personal data if an evaluation shows that your legitimate interest because of your particular personal situation outweighs the interest of the responsible authority involved in the collection, processing or use of such data. This does not apply if legislation entitles or obliges this collection, processing or use of data.

  • Furthermore, you basically still have the right to revoke a previously granted consent to collect, process and use your personal data at any time with effect for the future.

  • All information or explanations concerning data protection can be given by the company data protection officer of Social Fashion Company GmbH, who you can reach at the following address Thebäerstrasse 17, 50823 Cologne, or by email at, or by calling the customer service telephone at 0049 (221) 29 23 29 800. Please also contact the data protection officer if you would like to exercise your right to objection or revocation according to the BDSG.
3. Data security
  • Your personal data is transmitted using SSL and 128-bit encryption via the Internet. We secure our website and other systems through technical and organisational measures against loss, destruction, access, modification or distribution of your data by unauthorised persons. Access to your user account is possible only after entering your personal password. You should always treat your access information confidentially and close the browser window when you have finished communicating with us, in particular if you share the computer together with others.
4. Collection of personal data when just surfing on our website
  • We do not collect any personal data when using the website just for informative purposes, i.e., when you do not sign on to the website, register, or otherwise transmit information to us, with the exception of the data, which your browser transmits to allow you to visit the website. These are: IP address; date and time of the request; time zone difference to Greenwich mean time (GMT); contents of the request (specific page); access status/HTTP status code, the respective amount of data transmitted; website making the request; browser; operating system and its interface; language and version of the browser software.

  • Furthermore, cookies are saved on your computer when you use the website. In this respect our Cookie policy shall apply which you can find as a link under Legal on our website
5. Use of functions on our website
  • In addition to the purely informative use of our website, we offer various services that you can use if you are interested. For this purpose, you must normally specify more personal data, which we will use to provide the respective service. If additional voluntary details are possible, these are marked accordingly.

  • If your contact with us is by email or using the contact form, your email address and, if you provide this, your name and telephone number will be saved by us in order to answer your questions.
6. Disclosure of data to third parties
  • We can then disclose your personal data to third parties if this is necessary to fulfil the purpose for which you gave us your data.

  • Sometimes we use external service providers to process your data. These have been carefully selected by us and commissioned in writing. They are bound by our instructions and are regularly inspected by us. The service provider will not share this personal information to third parties.
7. Purchasing in our Online-Shop
  • If you wish to order something in our Online-Shop, you have to open a user account, which will store your data for later purchases. If you delete your account, which is possible at any time, we will store your data only for the purpose of satisfying of the contract and delete it as soon as we are no longer legally obliged to store such data.
8. Our user account
  • If you want to take advantage of the functions of our user account, you have to do this by registering yourself with your name, your email address, and a password of your choice.

  • You want to make a purchase in our Online-Shop, you have to provide the necessary details for carrying out the contracts. This mandatory information is marked separately. Further details are voluntary.

  • In the context of the user account, we will store data as necessary for the fulfilment of an order, in particular your shipping addresses. We will forward your payment details directly to our billing service provider; this does not remain in our systems. We will continue to save the voluntary data specified by you for the duration of use of your user account insofar as you not delete this beforehand. You can manage and change any information in the protected user account area.
9. Newsletter
  • For the registration to our newsletter, we use the so-called double opt-in procedure. This means that we send a confirmation email to you after you have submitted your email address to the specified email address, in which you are asked to confirm that you want to receive the newsletter. If you not confirm this within a period of 7 days, your account will automatically be deleted. If you confirm that you wish to receive the newsletter, we will store your email address for as long as you wish to receive the newsletter. This data storage serves the sole purpose of being able to send you the newsletter. Furthermore, we will store your IP addresses at the time of registration and confirmation to prevent abuse of your personal data.

  • An email address will be sufficient to receive our newsletter. Additional voluntary information about you will only serve to personalise the newsletter.

  • In order to send our newsletter, we use the services of the Rocket Science Group, LLC d/b/a MailChimp 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308. Their servers are located in the United States, where there is no privacy level comparable with the European standard. We are nevertheless convinced that MailChimp is dealing very conscientiously with personal data. With your registration for our newsletter, you agree that your email address will be processed for the purpose of sending the newsletter on our behalf. You can obtain more information about data protection through MailChimp: or by mail at the following address: MailChimp, Privacy Department, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308.

  • In addition, we use the analytical services of Emarsys eMarketing Systems AG, Maerzstr. 1, A-1150 Vienna. We collect customers’ buying and address data within the framework of the emarsys services “Smart Insights” and “Predict” and have emarsys evaluate the collected data. This enables us to examine and optimize our own marketing and customer loyalty strategies. You can find more information regarding the data protection through Emarsys online ( or via post (Emarsys eMarketing Systems AG, Maerzstrasse 1, A-1150 Vienna).

  • You may revoke your consent to us sending you the newsletter at any time. You can declare your withdrawal by clicking on the email link provided in every newsletter, using this website form, via email to or by sending a message to the contact data specified in the imprint. In addition, you can unsubscribe to the newsletter in your user account. Your data will not be disclosed to third parties.

  • We are entitled, within the legal provisions per § 7 para. 3 UWG, to use the email address given upon purchase of a chargeable service for direct marketing of its own similar products or services. In the event of the conclusion of the contract, we will send you advertising for similar goods by email from time to time; if you do not wish to receive such promotional emails, you can refute the use of your email address by contacting the following email address:
10. Google Analytics
  • This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer to help analyse how you use the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the United States and saved there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports about website activities and to provide further services related to website usage and Internet usage for website operators.

  • This website uses Google Analytics with the extension “_anonymizeIp()”. In this way, IP addresses are further processed in an abbreviated form, a direct reference to a person can thereby be excluded. The IP anonymization is carried out by Google within the Member States of the European Union or in other contracting States party to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to a Google server in the USA and shortened there.

  • The IP address sent as part of Google Analytics from your browser will not be brought together with any other data held by Google.

  • You may avoid the saving of cookies by selecting the appropriate settings on your browser software. However, please note that if you do this, you may not be able to use the full functionality of this website.

  • Furthermore, you can prevent Google from collecting and processing data created by the cookie relating to your use of the website (incl. your IP address) by downloading and installing the browser plug-in available under the following link:

  • The use of Google Analytics takes place in accordance with the requirements agreed-upon by German data protection authorities and Google. Information on the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: + 353 (1) 436 1001. Terms of use:, overview of data privacy:, as well as the privacy policy:
11. Use of social media plug-in the
  • We are currently using the following social media plug-ins: Facebook, Twitter, Instagramm. We use the so-called 2-click solution here. In other words, when you visit our site, as a matter of principle no personal data is passed on to the provider of these plug-ins. You can recognise the provider of the plug-in-in by the markings on the grey boxes according to the first letter of the alphabet. Only if you click on a plug-in will personal data be transmitted: by the activation of the plug-in, the data will automatically be transmitted to the respective plug-in provider and saved there (for U.S. American providers in the United States). We have neither influence on any of the collected data and the data processing procedures, nor on the full extent of data collection, nor are we aware of the purposes as well as the storage periods of this data. As the plug-in provider under data compilation in particular via cookies, we recommend that you delete all cookies before clicking on the grey boxes with regard to the security settings of your browser.

  • When you activate a plug-in, the plug-in provider receives information that you have recalled the appropriate subpage of our online offer. Also, the data mentioned under clause 4 of this Privacy Policy are transmitted, whereby in the case of Facebook only an anonymous IP is registered according to the respective provider in Germany. This is done regardless of whether you have an account with this plug-in provider and are logged in there. If you are logged in with the plug-in provider, this data is assigned directly to your account. If you click on the activated button and link the page, for example, the plug-in provider also stores this information in your user account and publicly communicates this to your contacts. If you do not wish the assignment with your profile with the plug-in provider, you have to log out prior to activation of the button.

  • The plug-in provider stores this data as user profiles and uses it for purposes of advertising, market research and customising its website. Such an evaluation is made (also for non-logged-in users) to present demand-oriented advertising and to inform other users of the social network about your activities on our site. You have a right to object to these user profiles being created, whereby you have to contact the respective plug-in provider to exercise this right.

  • You will receive more information about the purpose and scope of data collection and processing by the plug-in provider in the following privacy statements provided by these providers. There you can receive even more information about your respective rights and options to protect your privacy.

  • Addresses of the respective providers and URL with their privacy statements:
12. Integration of additional services of third parties
  • We have also included the following third-party content on this website:

  • PayOne is a service of PAYONE GmbH, Fraunhoferstrasse 2-4, 24118 Kiel, Germany, through which all payment processes are handled for purchases made on our website. To process of your payment, we will convey your data upon order completion via a secure connection to our payment provider Payone (payone GmbH & Co KG; All entries and control checks relating to your payments will be carried out and saved by the payment processor. You can find more information on:

  • Our website also uses the services of The Trade Desk, Inc., 505 Poli Street, 5th floor, Ventura, CA, 93001, United States (“Trade Desk”). This service uses cookies to optimise the use of advertising media as best as possible. Please note that these data processing operations can take place outside the European Union. In addition, we have no influence on the extent to which the data are used which is compiled using tool from Trade Desk. You can learn more about privacy policy at Trade Desk here: If you do not want your user characteristics to be recorded and evaluated by Trade Desk, you can prevent this by calling up the following link:

  • Our website uses Visual Website Optimizer, a web analysis service by Wingify, 14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi 110034, India. Visual Website Optimizer is used to test the user friendliness of certain pages. Thereby anonymous measurement values about user behaviour are collected. We have no possibility to allocate these anonymous measurements – for example about the assignment of your IP address or other means - to your person. So-called cookies are used to obtain meaningful test results, i.e. the program uses the function provided by your browser to temporarily to save information and to access it later. As far as the cookies have not already expired at the end of the session, they are available for a maximum of 100 days (see here for details: You can delete the cookies in your browser at any time. In addition, you have the possibility to withdraw from participation in all tests using this link: You can find out more about the privacy policy here:

  • In addition, we use the analytical services of Emarsys eMarketing Systems AG, Maerzstr. 1, A-1150 Vienna. We collect customers’ buying and address data within the framework of the emarsys services “Smart Insights” and “Predict” and have emarsys evaluate the collected data. This enables us to examine and optimize our own marketing and customer loyalty strategies. You can find more information regarding the data protection through Emarsys online ( or via post (Emarsys eMarketing Systems AG, Maerzstrasse 1, A-1150 Vienna).

  • On this website, we use technologies by Criteo GmbH to collect and save anonymized information about the surfing behaviours of our visitors for marketing purposes. This data is saved by using “Cookie” text files on your computer. Criteo uses an algorithm to analyse surfing behaviours in order to provide targeted product recommendations in the form of advertising banners on other websites (i.e. publishers). Under no circumstances can this data be used in order to personally identify any user of this website.

  • The saved data is strictly used to improve our offer. There is no further use or distribution of this data to third parties. You can object to this fully anonymous analysis of your surfing habits on this website by clicking on the following link: Criteo Opt-Out. If you have chosen to opt-out of the use of cookies, but would like to see personalized Criteo banners again, click here to opt back in: Criteo Registration.
    Further information about the Criteo technology is available in the Criteo Privacy Terms.