Touch Nothing Toxic

Denim is a dirty business. And not without consequences for our environment - and for ourselves.

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After all, these chemicals used in the production of denim end up in nature via air and waste water – and can get into our bodies through our skin. That’s not an option for us.

Our solutions:
#DetoxCotton
#DetoxColoring
#DetoxBleaching

Jeans impact our health like no other piece of clothing.

Especially through the pesticides, heavy metals, and bleaching agents involved. These are suspected of triggering allergies, cancer, or infertility.

Our solution: DetoxDenim.

Our cotton has always been certified organic, a sustainably farmed raw material free from toxins. We’re willing to go even further: everything in our denim production has been checked for safety and sustainability. And we only use clever new technologies.

We know what’s in our denim. And you know that you can safely wear it.

 


Touch Nothing Toxic – Why it’s time to save your skin

Denim is a dirty business. And not without consequences for our environment – and for ourselves.

After all, these chemicals used in the production of denim end up in nature via air and waste water – and can get into our bodies through our skin. That’s not an option for us.

Our solutions:
#DetoxCotton
#DetoxColoring
#DetoxBleaching

read more

Jeans impact our health like no other piece of clothing.

Especially through the pesticides, heavy metals, and bleaching agents involved. These are suspected of triggering allergies, cancer, or infertility.

Our solution: DetoxDenim.

Our cotton has always been certified organic, a sustainably farmed raw material free from toxins. We’re willing to go even further: everything in our denim production has been checked for safety and sustainability. And we only use clever new technologies.

We know what’s in our denim. And you know that you can safely wear it.

 


DetoxDenim

 

 


DetoxCotton

 

 


Killer pesticides not only endanger the life of bees, but also our own health.

The global cotton harvest rises by a cool 60% when bees help out. They pollinate the flowers and ensure a rich harvest. However monocultures, large-scale clearing, and pesticides used for conventional cultivation actively threaten their survival.

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Across the globe, almost 24% of all insecticides are used on cotton fields.

Long-term exposure to pesticides can impair the human nervous system, hormonal balance, reproductive system, and immune response.

According to WHO estimates, approx. 20,000 people die of cotton- related pesticide poisoning every year. Who wants to wear something like that on their skin?

Our cotton is certified organic. And meets the GOTS (global organic textile standard) criteria.

This is the highest standard for cotton production. Besides championing fair and safe working conditions as well as low water consumption, we also pay very close attention to avoiding questionable insecticides or pesticides. Where those are used, they are naturally eco-friendly.

0% pesticides.
100% good for our environment.
100% kind to your skin.
 


Killer pesticides not only endanger the life of bees, but also our own health.

The global cotton harvest rises by a cool 60% when bees help out. They pollinate the flowers and ensure a rich harvest. However monocultures, large-scale clearing, and pesticides used for conventional cultivation actively threaten their survival.

Across the globe, almost 24% of all insecticides are used on cotton fields.

Long-term exposure to pesticides can impair the human nervous system, hormonal balance, reproductive system, and immune response.

read more

According to WHO estimates, approx. 20,000 people die of cotton- related pesticide poisoning every year. Who wants to wear something like that on their skin?

Our cotton is certified organic. And meets the GOTS (global organic textile standard) criteria.

This is the highest standard for cotton production. Besides championing fair and safe working conditions as well as low water consumption, we also pay very close attention to avoiding questionable insecticides or pesticides. Where those are used, they are naturally eco-friendly.

0% pesticides.
100% good for our environment.
100% kind to your skin.

 


DetoxColoring

 

 


Heavy metals: cancer, infertility and damage to the central nervous system.

In theory, heavy metals are harmless. Lead, mercury or cadmium are a natural part of our environment. Yet, to paraphrase Paracelsus, the dose makes the poison.

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Heavy metals don’t decompose. Beyond a certain threshold, they can cause life-threatening conditions including cancer, infertility, or damage the central nervous system.

Far-Eastern indigo blue contains dangerous chemicals laced with heavy metals like chromium to ensure they are water soluble for the dyeing process.

We use a type of artificial indigo with the safest certificate available: gold level material health certificate.

Heavy metals? Are taboo. What’s more, the artificial indigo doesn’t contain any toxic additives like dangerous solvents and remains especially colorfast thanks to its high color fixation rate. The yarn-dyeing process also goes easy on one of our most precious resources – water.

0% heavy metals.
100% good for our environment.
100% kind to your skin.
 


Heavy metals: cancer, infertility and damage to the central nervous system.

In theory, heavy metals are harmless. Lead, mercury or cadmium are a natural part of our environment. Yet, to paraphrase Paracelsus, the dose makes the poison.

Heavy metals don’t decompose. Beyond a certain threshold, they can cause life-threatening conditions including cancer, infertility, or damage the central nervous system.

Far-Eastern indigo blue contains dangerous chemicals laced with heavy metals like chromium to ensure they are water soluble for the dyeing process.

read more

We use a type of artificial indigo with the safest certificate available: gold level material health certificate.

Heavy metals? Are taboo. What’s more, the artificial indigo doesn’t contain any toxic additives like dangerous solvents and remains especially colorfast thanks to its high color fixation rate. The yarn-dyeing process also goes easy on one of our most precious resources – water.

0% heavy metals.
100% good for our environment.
100% kind to your skin.

 


DetoxBleaching

 

 


Bleach shocker. A defensive response to poisonous chlorine: allergies.

Nobody in their right mind would volunteer to dip their hands into a vat of chlorine bleach. It’s hard to stomach the harmful results: visible damage like chemical burns and skin irritations.

read more

To lighten the classic denim blue or to add characteristic signs of wear, conventional producers spray their jeans with sodium hypo- chlorite or sodium chloride. Both are chlorine-based bleaching salts.

Since chlorine is especially volatile, it mostly affects the respiratory tract of factory workers who tend to have little protection.

If the jeans aren’t rinsed well after bleaching, their fibers will also retain chemical residues, noticeable from the sharp smell. Worn close to the skin, sweat can trigger the skin’s defenses, causing an allergic reaction to the fabric’s toxins.

We do not treat our denim with harmful chemicals. All lightening, washes, and finishes rely on state-of-the-art laser and ozone wash technologies.

The benefit: 85% reduction in chemicals. And the rest meets the stringent GOTS criteria in terms of health and sustainability standards. Not to mention some other encouraging figures: the laser technique also saves a cool 62% of energy and 67% of water.

0% chlorine.
100% good for our environment.
100% kind to your skin.
 


Bleach shocker. A defensive response to poisonous chlorine: allergies.

Nobody in their right mind would volunteer to dip their hands into a vat of chlorine bleach. It’s hard to stomach the harmful results: visible damage like chemical burns and skin irritations.

To lighten the classic denim blue or to add characteristic signs of wear, conventional producers spray their jeans with sodium hypo- chlorite or sodium chloride. Both are chlorine-based bleaching salts.

Since chlorine is especially volatile, it mostly affects the respiratory tract of factory workers who tend to have little protection.

read more

If the jeans aren’t rinsed well after bleaching, their fibers will also retain chemical residues, noticeable from the sharp smell. Worn close to the skin, sweat can trigger the skin’s defenses, causing an allergic reaction to the fabric’s toxins.

We do not treat our denim with harmful chemicals. All lightening, washes, and finishes rely on state-of-the-art laser and ozone wash technologies.

The benefit: 85% reduction in chemicals. And the rest meets the stringent GOTS criteria in terms of health and sustainability standards. Not to mention some other encouraging figures: the laser technique also saves a cool 62% of energy and 67% of water.

0% chlorine.
100% good for our environment.
100% kind to your skin.

 


#DetoxDenim

0% pesticides.
0% heavy metals.
0% chlorine.
100% good for our environment.
100% kind to your skin.