Killer pesticides:
Not only endanger the life of bees, also our own health.

Fun fact: Cotton is actually a fruit. Another fun fact: The global cotton harvest rises by a cool 60% when bees help out. They pollinate the flowers and ensure a rich harvest. The bitter truth, however, is that monocultures, large-scale clearing, and pesticides used for conventional cultivation actively threaten their survival.

Wild bees are especially threatened. While we actively protect the common honey bee, wild bees are at our mercy and further decimated by dirty cotton. Their biggest enemy: harsh chemicals like neonicotinoid pesticides (neonics). Across the globe, almost 24% of all pesticides are used on cotton fields. The World Health Organization (WHO) has classified most of these substances as medium to highly dangerous. The results of their widespread use: symptoms like acute pesticide poisoning, loss of consciousness, respiratory distress, skin irritations, arrythmia, among many others. Long-term exposure to pesticides can impair our nervous system, hormonal balance, reproductive system, and immune response. According to WHO estimates, approx. 20,000 people die of cotton-related pesticide poisoning every year. Rhetorical question: Who wants to wear something like that on their skin?


Plus, there’s bee mortality, which also affects humanity in a major way. A recent marketing campaign by a German supermarket chain invited us to experience the shocking effects of this issue first hand. How? They simply removed all items requiring bee pollination: anything from fruit and vegetables to gummi bears or shower gels containing vegetables. Suddenly, 60% of all products were missing from the shelves, placing not only the bees in dire danger, but also ourselves.


“Our cotton is certified organic. And meets the GOTS criteria.”


This is the highest standard for cotton production. Besides championing fair and safe working conditions as well as low water consumption, we also pay very close attention to avoiding questionable insecticides or pesticides. Where insecticides are used, they are naturally eco-friendly. We source our raw materials from certified cotton suppliers in Turkey, who can use only natural additives that meet the most stringent requirements. The result is not only great news for bees but also for the farmers themselves.


Our guarantee:
0% pesticides. 100% good for the environment. 100% kind to your skin.

DetoxDenim is great for the bees and your body.