Beautiful fabric, ugly business? For a long time, we have been looking for good viscose - and we have finally found one
Viscose falls beautifully light, lies comfortably on your skin and gives blouses & Co. a silky, shiny look. To put it short: Viscose is beautiful. But making it is ugly.

  • Viscose is a chemical fibre whose source material is pulp made from timber
  • Most of this timber comes from irrigation-intensive monocultures which cause the soils to leach out in the long run
  • Most of the production sites are located in emerging or developing countries with very low environmental standards
  • For the production process, large amounts of partially poisonous chemicals like CS2 are used
  • Shipping halfway around the globe causes a lot of CO2 -Emissions

“This is about as dirty as it gets”, says Christian, our COO. “We can’t possibly justify using fabrics like this one”.



But giving up because of that? That’s not an option for us! Light and comfortable fabrics are in particularly high demand, so we went on a long and difficult search for a sustainable version of viscose. Successfully so! We just found a suitable alternative: The most eco-friendly viscose fibre worldwide - EcoVero.

The pulp for EcoVero is made from naturally grown and certified mixed forest trees sourced directly from europe. The fibre is produced by Lenzing AG, close to the Attersee Lake in Austria. A fabric manufacturer whose state-of-the-art factory is located within idyllic forests and alpine foothills.

Lenzing is a global player focussing on sustainability - and working with big fast fashion chains at the same time. For us however, this is not a deal breaker. “We are not dogmatic about this”, Christian says. “On the contrary. We want to work with partners who are ready to join us in doing the right thing and making a difference”.

As always, we wanted to learn all there is to know. We spent a day on site, took a look behind the scenes of the production and exchanged with all the important partners. Our conclusion: EcoVero is a viscose fibre to be proud of!

“EcoVero really elevates viscose to a whole new level”, says Christian as he carefully examines some test fibres at the Lenzing factory, pulling them apart, feeling and inspecting them closely. “We are especially happy about the fact that these fibres do not come from monocultures - as it is the case with bamboo or eucalyptus - but from sustainable forestry. The transport is not as much of an issue either, as it doesn’t need to be shipped around the globe since they use timber from Europe that is processed into fibre right on site at Lenzing in Austria. This is the best argument for us.”


New Standard - What is different about EcoVero:

  • EcoVero is the most environmentally friendly and cleanest viscose one can produce
  • The pulp for EcoVero consists of FSC- and PEFC-certified wood, which comes to more than 60% from Austrian and Bavarian forests
  • Through innovative environmental processes, almost all chemicals used are recovered and reused
  • Compared to conventional viscose production, the making of EcoVero produces 50% less emissions and takes up half as much energy and water
  • The pulp bleaching is 100% chlorine-free
  • Short transportations and the production on site reduce CO2 -Emissions
  • An innovative tracing technique makes EcoVero fabric recognisable - and consumer deception impossible

In the end, EcoVero remains a viscose product whose production requires the use of dangerous chemicals, even under the improved circumstances in the production process. However, Lenzing AG has invested several million euros in recent years to make viscose production as environmentally friendly as possible. Also, the production location in Austria is important, because there rules and standards are stricter and better controlled than in many other countries.



What’s important to us at the moment is cooperating with partners who aren’t just aiming for unrealistic sustainability goals but really want to make a difference - even if the partner in question still sees room for improvement in that sector. “Our goal is to raise awareness among as many customers as possible for the consequences of what they decide to buy”, states head of marketing and distribution Robert van de Kerkhof during our conversation. We at ARMEDANGELS as a brand can help achieve that.

The conclusion of our visit: “There is no other manufacturer for viscose who is this open”, Christian says. “Passion and mutual trust are more important to us than just drafting long-term goals.” At Lenzing, we found both - as well as our new viscose. One with a great look and feel. And a clean conscience.