Introducing #DetoxDenim
The next-level denim fiber
Why is TENCEL™ Lyocell great for denim? Here are just a few of the material’s outstanding properties when it comes to functionality, hygiene and durability.
Denim CareGuide
Is it true that chilling jeans can freeze out bacteria?
Innovation DetoxDenim
"In terms of washes, we have eliminated all potentially hazardous chemicals."
Bees and Humans
Cotton and bees share a lot of things? Yes, they do.